Östra Sala Backe in Uppsala is now being developed to connect Sala Backe and Årsta with a pedestrian area buzzing with urban life and activity. What once was a barrier between the two areas is now set to become a natural meeting place and a central hub for Uppsala’s eastern districts. As developer and partner on this project, we aim to develop and create the conditions for an attractive and coordinated range of retail and services in the area. We are working with housing developers and the Municipality of Uppsala on the strategic planning of commercial concepts for the new urban development. The focus in newly planned areas is usually on building housing, without considering the bigger picture of urban life at street level. We are therefore going into this area and focusing on what commercial operations should occupy the ground floor of the buildings and how the area can be made to offer functioning and attractive urban living.